Thursday, December 22, 2011

Ring Pops: Fun at your fingertips!

With the semester finally coming to a close and Christmas looming around the corner, I find myself sitting on the couch in my family room at home, TV on, wrapped in a blanket, and not a schoolbook in sight. Just the way Holiday Break should be. However, with all of this free time, I finally have the chance to reflect on this past semester (I can't believe I'm already halfway done with my junior year in college. Where did the time go?).

I've had my fair share of gen ed classes, and as I come closer to the cusp of senior year, I am starting to enroll in some of my capstone classes. Most of these classes serve as preparation for the real-world; so naturally, we engage in projects that mimic what we could potentially encounter in our future careers.

In my Creative Strategies class, our final project was to complete a campaign for a brand of candy. Components of the campaign were: the SAP, two print ads, a mounted storyboard for a TV spot, and a digital ad. The campaign was completed in groups, and I was in a group with 2 other girls. We decided to choose Ring Pops as our candy. While I don't have our final SAP on me (it's saved on my desktop on my account at school, I'll get that uploaded as soon as I get back!), I do have our final two print ads. Our target audience was children ages 8-12, and our slogan was "Fun at your fingertips".

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