Ad Project: Milwaukee Power Tools

For my creative strategies advertising class, one of our projects was to create two ads for an assigned "client", who in this case, was Milwaukee Power Tools. After working on the project for several weeks and putting the finishing touches on our Strategic Action Plans, our professor told us that suddenly "our client changed their mind" and wanted to go in a new direction with the campaign: comparing aspects of the tools to nature. We were told to scrap our past ideas and start from scratch; however, we were to keep our SAP the same. Our final ads along with SAP were to be turned in the next day.

Panic ensued.

The rationale behind the last-minute change-up was that our professor wanted us to focus less on using Photoshop and InDesign and more on creating good body copy. Stressed under the time-constraint and tired after what seemed like an endless back-and-forth email conversation, my partner and I managed to pull together two decent ads.

Our final two ads for Milwaukee Power Tools

In our original SAP, my partner and I had targeted the product to middle aged, white-collar male homeowners with families. We felt that our original slogan, "Build your own memories" could still be relevant with the new theme, so we didn't change it. The most difficult part of this project was deciding which two images to use for the new concept and developing creative headlines that could relate the images to our audience and the product.

Hopefully what we lacked in creative graphic outflux, we made up for in copywriting!